The Classic Postcard

The Classic postcard is Drawcard’s creatively driven and quintessential format allowing for eye-catching design in take-away form. Postcard campaigns include high quality production and tailored distribution across our network of exclusive venues. Campaign duration can be extended with the use of multiple creative executions.

On Display for 4 Weeks | 10,000 Minimum Quantity
Specialty finishes : die-cut, foil, spot UV, embossing and more
Post-Campaign report 6-8 weeks after completion of campaign

Mini-Mags & Folded Posters

Mini-mags and folded posters are the perfect way to get your campaign’s message across in more detail, be it in written or graphic content form. Mini-mags & folded posters are produced to fit into our unique Drawcard venue displays. Your These formats are well-suited for festival programing, university open days, “what’s on” guides and more!

On Display for 6-8 Weeks | 10,000 Minimum Quantity
Specialty finishes : wide range of paper stocks, page quantities & panels/folds
Post-Campaign report delivered 6-8 weeks after completion of campaign

Integrated Campaigns

Using Mr Moto’s media channels, your Drawcard campaign becomes a multi-touchpoint Out-of-Home campaign.

Be featured across Mr Moto’s Digital Screen Network, found in some of Melbourne’s most popular and recognisable venues. Utilise video and animation to maximise engagement with your audience. We offer in-house digital content production.

Combine your Drawcard release alongside indoor café posters in over 200 locations, or extend your collateral reach even further throughout Mr Moto’s established distribution network.

To explore these opportunities further, contact us so we can discuss your communication objectives and provide you with an integrated campaign schedule.

Programs Magazines & Brochures

Using our specialised distribution service and premium venue network, you can reach Drawcard’s unique audience with your large publications. Our team will ensure that your material is prominently displayed within all appropriate venues. Talk to us about targeted distribution for your large format collateral.

Contact your Drawcard campaign manager to discuss your requirements
Post-Campaign report delivered 6-8 weeks after completion of campaign

Interactive Postcards

Interactive Postcards create a fusion between tangible print material and the power of the digital medium.
Smartphone manufacturers are bringing native QR scanning features into the Camera app.

Link your Drawcard campaign to rich mobile content, video content, app downloads, competition entry, social media and more.

You can update the content of your scan tag – even after it’s printed and in-market!
Scan statistics will be included as part of your post-campaign report.

Drawcard Art Cards

Drawcard works with all major arts and culture organizations across Victoria. The postcard is a visual medium and we love to see beautiful executions. We also love to support local artists. For a chance to be featured in a future Drawcard print run, leave an enquiry on our contact page. Be sure to include a download or social media link to your artwork.